QUICK FIX

HERE Technologies Unveils AI-Powered Guidance Assistant for Smarter Transport

HERE Technologies has unveiled its latest innovation, an AI-powered Intelligent Guidance Assistant, designed to revolutionize the transportation sector. Targeted at software-defined vehicles and transportation companies, this advanced assistant provides real-time navigation, predictive insights, and optimized routing tailored to specific needs. By leveraging cutting-edge AI technology, the solution enhances operational safety, efficiency, and the overall user experience. This launch reflects HERE Technologies’ commitment to driving smarter and more adaptive transportation systems, aligning with the industry’s shift towards automation and AI integration. 

THIS WEEK’S BIG BITE

Your Go-To Solution for Temperature-Controlled Freight:

Introduction

FreshX has redefined refrigerated less-than-truckload (LTL) freight by providing instant pricing and seamless access to carriers. Often compared to “Expedia for Reefer LTL,” the platform empowers logistics professionals to find, quote, and book shipments efficiently. 

Origin and Pivot 

Founded by Clay Curran and Lance Hackney, FreshX began as a digital freight brokerage focused on temperature-controlled LTL. After identifying significant pain points in quoting and carrier selection, the company closed the brokerage and pivoted to become a software provider. Today, FreshX is dedicated to helping freight brokerages tackle refrigerated LTL, industry-wide. 

Platform Highlights 

• Instant Pricing: A standardized engine crunches carrier rate sheets, schedules, and pricing matrices to deliver real-time quotes on temperature-controlled LTL. 

• User-Friendly Design: The interface functions like a travel booking site, offering estimated delivery dates, commodity options, and temperature selection. 

Roadmap to Growth 

FreshX is continuously improving its platform, with exciting features on the horizon: 

• Add-On Cargo Insurance: Integrated solutions for shipment coverage. 

• Interline Routing: Expanding network coverage through multi-carrier connections. 

• API Integrations: Connecting with TMS platforms and customer portals to enhance user experience. 

• Truckload Integration: Extending capabilities to include truckload services. 

• Cold Storage Solutions: Addressing overages, shortages, and damages with short-term warehousing options. 

MORE TO CRUNCH

Aurora, Continental, And NVIDIA Partner To Deploy Driverless Trucks At Scale 

Aurora Innovation has entered a strategic partnership with Continental and NVIDIA to deploy driverless trucks at scale. The collaboration will integrate NVIDIA’s DRIVE Thor system-on-a-chip into Aurora’s autonomous driving system, with Continental set to mass-produce the necessary hardware by 2027. Aurora plans to launch its driverless trucking service in Texas in April 2025, aiming to revolutionize the logistics industry by enhancing safety and operational efficiency. 
Following the announcement, Aurora’s stock surged by over 35%, reflecting investor confidence in the company’s growth prospects within the autonomous vehicle sector.  

Stay informed with industry updates like this—subscribe to Freight Bites!