Leadership shake-up at major brokerage and Broker’s First CRM

QUICK FIX

From COO to CSIO
C.H. Robinson announced a pivot in its leadership structure, with COO Arun Rajan transitioning to the role of Chief Strategy and Innovation Officer (CSIO). Arun Rajan, who joined C.H. Robinson in 2021 after executive roles at Amazon-owned companies such as Whole Foods and Zappos, brings a breadth of experience in digital transformation. His new position aims to accelerate the company’s strategic initiatives and drive innovation across the organization.
 
While C.H. Robinson is already seeing results from its digital investments, with a 17% productivity increase in 2023 and projections for further gains, following innovative efforts such as the integration of AI and machine learning is expected to streamline operations and allow employees to focus on higher-value tasks and complex problem-solving.
 
This strategic shift positions C.H. Robinson to maintain its competitive edge in the increasingly evolving logistics industry, with a clear focus on technological innovation and operational excellence.

THIS WEEK’S QUICK BITE

Integrated Freight Systems (IFS): First CRM for the freight industry.

Integrated Freight Systems‘ Supply Chain Relationship Management (SCRM) is a industry first Logistics focused CRM to manage all relationships including carriers, shippers, consignees, and agents. The platform was created to address the lack of logistics-specific CRMs in the market and targets freight forwarders, 3PLs, and brokers who need to manage diverse stakeholders.

SCRM offers quoting tools for various modes, integrations with load boards, carrier vetting, email/phone sync, reporting, and sales automation. The system focuses on providing a centralized platform to increase freight systems efficiency and consolidate multiple functions into one platform, eliminating the need for multiple disconnected systems.

SCRM incorporates robust security measures to protect each of the customer’s data.

Product Highlights and Advantages

  • Sales lead pipeline management with companies and contacts
  • Offers sales automation with configurable reminders, follow-ups, and email campaigns
  • Direct quoting for FTL, LTL, and intermodal by using current market and historical data
  • Offers carrier vetting/onboarding module with safety data, authorities, and insurance checks 
  • Synchronizes with email and phone to log all communications automatically
  • Provides reporting for sales activities, pipeline management, lane conversions, and other important analytics to track
  • Proven success in integrations with the following market-leading tools and applications:
    • Load Boards: DAT
    • TMS: FMS LoadPlus
    • GPS: PC Miler, TomTom
    • Telephony: Sizer VoIP system
    • Email: Gmail, Office 365
  • No shared databases between customers to protect each of their privacy and prevent any data leaks
  • AAA framework – authentication, authorization, audit trails
  • Onboarding and one-week training provided
  • Free trial includes training of the platform

A screenshot of a Performance Summary dashboard in IFS SCRM, where key metrics are headlined above a To-Do list to observe key insights while preparing to tackle actionable items.

Pricing

  • 14-day free trial of advanced license
  • Monthly plan or discounted annual plan available
  • Allows for additional carrier module at $79/month

Customer Reviews

Phil Magill, owner of Transportation Management Solutions, with 30 years of industry experience, has been looking for logistics industry-specific CRM for multiple years. During our conversation with Phil, he mentioned that what is most important to him is to manage the company’s existing customer base, and using SCRM allows him to do that successfully. Phil states that he appreciates the comprehensive macro-level overview provided by the SCRM dashboard; how it enables sales teams to design efficient call cycles with a balanced workload distribution; how it offers robust features for tracking and managing customer follow-up activities; and facilitates customizable customer rotation schedules. 

“Our new account conversion rate has increased by more than 50% by providing SCRM to our sales team to manage their accounts effectively.”


MORE TO CRUNCH

A map of Port of Long Beach and Port of Los Angeles showing 15 container terminals.

Southern California continues to aim for no greenhouse gases in the atmosphere

Last week, Freight Bites shared Port of LA deploying the first electric cargo handlers in the U.S. This week, we unveil that LA and Long Beach ports are investing $25M in electric truck charging infrastructure, part of a $135M project to install 207 charging units across Southern California. The ports are also offering up to $250,000 in vouchers for zero-emission trucks.


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